Promotion
This objective includes both actions related to the promotion and publicity of the Orri variety and those which, although not directly related to the promotional activities of its fruit, represent an indirect benefit for the ORC and therefore for its associates.
These actions may be: direct promotion of the Orri variety, publication of judgments against infringers, communication of press releases related to the variety, participation in fairs, presence on the Internet through a website and promotion to large international distribution chains.
